Selling To Innovators

Selling To Innovators


Pre-Order Selling to Innovators Today! 


There are universal truths. This book contains universal truths about selling to innovators. This book is meant for anyone involved in a Business to Business (B2B) endeavor. The information and “wisdoms” have been collected over the past 30 years and shed light specifically on the nuances and dynamics found at the front edge of market adoption curves. Every startup and every early stage company should read this book to increase revenue rate and reduce risk around revenue attainment. Every mature company with a new product or a new market will also benefit from the insights into the innovator sector of the technology adoption curve. Regardless of your role in the company you should know what your sales and marketing personnel are encountering when dealing with innovators.


Official Release Date: June 19th, 2021

List Price: $19

  • For Pre-Orders

    Pre-Orders will receive a PDF version of the book via email on or before the official release date of February 28th, 2021.